Your company has a strong story. So why does your sales team still tell it so weakly?
I'm Joost van Roijen. I help professionals sharpen their SALES MESSAGE around the customer's problem, and deliver it with the right SALES MINDSET convincingly and successfully. In every SALES MEETING, by everyone, thanks to the power of a story that's easy to pass on. That way the Decision Making Unit feels truly understood, conversion goes up and the sales cycle gets shorter.
Three roles, one problem: the sales story doesn't land
"Our product is better. So why do we lose on price so often?"
You want the whole team telling the same strong sales story, and to see it pay off in a predictable, future-proof pipeline.
To tailored programmes and coaching →"I want to coach my team, but everyone pitches their own way."
You're looking for a shared language and approach, so on-the-job coaching finally has something to build on.
To tailored programmes and coaching →"I know the techniques. Yet the conversation sometimes feels like pushing."
You want to go into the conversation stronger and more confident, with a story you believe in yourself.
To the group programme →First the sales story. Then the person telling it. Then the conversation.
Training conversation techniques alone means building on a story that doesn't hold and a conviction that can't carry it. That's why I work on all three.
Sales Message
One sales story that everyone on your team retells convincingly. Built on the PIA model: Problem, Insights, Action. Based on Challenger Sales and on how your customer's brain makes decisions. Your customer recognises their problem, sees the value, and price becomes secondary.
Sales Mindset
With the Sales Colors profile, everyone gets to know their own preferred behaviour. And we work on the stories people tell themselves, so they go into the conversation with confidence instead of doubt.
Sales Meeting
Preparing well, really listening, asking follow-up questions, adapting to the customer's style, using objections and closing. All the way through to retaining and growing your key accounts.
Know yourself. Know your team. Then you know what needs to change.
With Sales Colors I answer the question: what should your sales organisation do more of, less of or differently to achieve more commercial success tomorrow? In a time of fast-changing markets and ever more complex B2B sales processes, that starts with a team that knows itself inside out.
Four colours of sales behaviour
Hunter
Market-driven. Looks for sales opportunities and wants to score. Ambitious and entrepreneurial.
Business Friend
Relationship-driven. Connects easily and puts the customer first. A true team player.
Specialist
Quality-driven. Analyses from knowledge and added value. Comes across as reliable.
Closer
Action-driven. Focused, comes across powerfully, takes the initiative and closes the deal.
Everyone has all four colours, in their own proportion. That proportion determines how you sell, and where your room for growth lies.
Decide where you want to go
In a benchmark profile session, management defines the profile of the ideal sales professional for your market and customers.
See where your team stands today
An objective, digital gap analysis maps the sales behaviour and sales processes of both the team and each individual. Everyone receives a personal Commercial Profile Report, including behavioural analysis, communication style and development advice.
Work on the gaps that matter
In a focus session we share the results at team and individual level. Across 20 competencies and 36 sales-support processes, we pinpoint where the biggest gains are. With a welcome side effect: the team gets to really know each other.
From the first cup of coffee to measurable results
Introduction
An exploratory yet in-depth conversation about where your deals stall. Online or at your office.
Intake and baseline
Conversations with the team and customers, plus a Sales Colors profile for each team member.
The programme
Building the story together, training the conversation, coaching on the job.
Review after three months
Together we look at what changed in conversations, cycle time and conversion.
For your whole team, or for yourself
Tailored programme
From intake and baseline to a shared pitch, training for the whole team and coaching for the manager. With a review after three months.
Group programme: Psychology of Sales
Learn with up to 12 professionals from different companies. Mindset, Message and Meeting in five afternoons, plus personal feedback on your Sales Colors Commercial Profile Report. With your own customer case as the common thread.
Curious? Sign up ↓
De Roskam, Houten · 12:30–18:00 incl. lunch and networking drinks · €2,250 excl. VAT · register by 3 February
Sales and leadership coaching
For commercial directors and sales managers who want to take the next step in their leadership: in their own development and in that of their team. At your own pace and on your specific challenge.
Request a conversation
Attention achieves results.
For almost ten years, through Just Achieve, I have helped sales teams and sales professionals in business-to-business. IT, financial services, healthcare, professional services, automotive and manufacturing, among others, are familiar territory. I actively partner with other agencies to make maximum impact. As a certified Sales Colors and DISC practitioner, I have an excellent starting point for working from people's talents and drivers.
Attention for the person behind the salesperson: what drives them, what story do they tell themselves? And attention for the customer: what problem is really at play? Take both seriously and the results follow naturally.
Who else is Joost?
Besides my passion for getting people out of their comfort zone so they can grow, you'll find me in the gym and on the padel court. I also love adventure and the good life: great trips, city breaks and time with my family and friends.
When shall we grab a coffee or tea?
At your company, in Houten or online. A conversation with full attention for you, your sales team and the challenges you want to solve.