A programme for account managers, business developers and sales managers who want to approach customer conversations with more strength and more enjoyment. With a pitch you believe in yourself, and a group that keeps you sharp.
You bring your own customer case through the entire programme, with one goal: winning a new deal. In every session we discuss what worked.
Session 1: your Sales Colors Commercial Profile Report, with personal feedback in February. Session 2: Sales Mindset and brain-friendly influencing.
You build your own sales pitch. Session 3: Challenger Sales, the DMU and the customer's problem. Session 4: value co-creation.
Session 5: new business and the role of trusted advisor. Session 6: handling objections and closing the deal.
Beforehand, you complete the Sales Colors Commercial Profile. In a one-to-one conversation we discuss your natural sales style, your pitfalls and where your strengths lie. You also choose the customer case you'll work on throughout the programme.
Which beliefs help you, and which hold you back? And how does your customer's brain actually make decisions? You learn to influence in a way that fits how people choose.
You map the Decision Making Unit of your customer case and sharpen the problem that truly matters to your customer. With Challenger Sales you give your customer a new insight, instead of a product story.
You finish your pitch and test it in the group. How do you make the value concrete together with the customer, so price no longer dominates the conversation?
How do you open new doors, and how do you grow from supplier to trusted advisor with existing customers?
Objections as a signal, not a stop sign. And the step where many deals stall: clearly asking for the decision. We close with where your customer case stands.
Live sessions at De Roskam, Houten · arrival 12:30 with lunch · 13:00–17:00 · networking drinks until 18:00
With a personal debrief.
Built on PIA, ready to use.
From preparation to closing.
Peers from other industries.
Download the one-pager for your manager: what you'll learn, what the team will notice and what it costs.
Download the one-pager [PDF] →Click the button: your email program opens with a ready-made sign-up message. Add your details and send it. Within two working days you'll receive a confirmation and we'll schedule your one-to-one.
You can register until Wednesday 3 February 2027. Prefer to call first? 06 53 37 40 81
Give Joost a call or send an email. Fifteen minutes is enough to figure that out together.